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Influence isn’t just for executives. Whether you’re leading cross-functional projects, managing up, or aligning peers, your ability to influence others without authority can make or break your success.

The Benefit/Relationship Matrix is a strategic model that helps you evaluate the strength of your relationships and the benefit your request provides—so you can approach conversations with clarity, empathy, and impact. This eBook walks you through relationship-building tactics, benefit framing, and a 3-step influence plan you can apply immediately.

Who it’s for:
Team leads, project managers, HR professionals, and rising leaders who regularly collaborate across departments or up the org chart.

What You’ll Gain

• A visual framework to assess your influence opportunities and tailor your approach
• Tips to strengthen relationships through dependability, likability, and personal connection
• A guide to aligning your requests with others’ goals using Maslow’s hierarchy of needs
• Communication techniques using push-pull dynamics to blend logic and emotion
• A 3-step influence plan to build trust, frame your ask, and deliver it persuasively